Frank Sinatra's Twin Palms home, Palm Springs, CA.
Recently I took a spring sojourn to Palm Springs with my husband, my brother and his wife. It was an extraordinary week of uncharacteristically cool weather, snow-capped mountains surrounding the valley, delicious food and events from their annual modernism week. Touring houses such as Frank Sinatra’s Twin Palms—as well as less successful interpretations of the style such as the pseudo “Regency-style” houses we saw within a planned community--had me considering the sometimes fine line between appealing or failed design.
Aesthetics is surely subjective, and we all have our style biases. Still, art and design experts have suggested “golden ratio” guidelines that can help our products--whether they are represented by a brochure, a website, a business card or our office space--appear more professional, pleasing, and successful.
Aesthetics is surely subjective, and we all have our style biases. Still, art and design experts have suggested “golden ratio” guidelines that can help our products--whether they are represented by a brochure, a website, a business card or our office space--appear more professional, pleasing, and successful.
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